Goal: Create a fresh identity for the newly acquired Art Center Building and develop a concise standard guide for a more mature, refined identity that will support the building’s and venue’s future evolution.
Role: EGD Designer, Logo Design, Brand Guide Creation, and Production of all designs
Project Description: I researched how other YMCAs handle that and reviewed local art spaces and their branding. I considered how to present this future space for use, including planning for a three‑floor building, exterior signage and banners, and creating an identity that supports the space’s business goals. I also explored alternative logo concepts and the intersection of brand and business to ensure the design decisions align with operational needs.
