Goal:
Redesign the website to increase traffic, user experience improvements, and brand awareness annually

I collaborated with a dynamic team of UX designers, a creative director, developers, a copywriter, and project managers to bring to life our corporate brand site. My role involved leading the design efforts and closely collaborating with developers to craft compelling visuals, including icons, images, user interactions, and a harmonious color palette. Our collective efforts were channeled into weekly iterations, focusing on enhancing user experience and implementing updates in each sprint. Twice a year, we undertook significant content and page updates. Notably, this quarter, our emphasis was on integrating SEO strategies to amplify user engagement. Adaptability remained key as we continually evaluated our designs, evident in the three major redesigns of our landing pages since launch, driven by evolving user and business requirements.

Role: As a Brand Designer using FIGMA to design the site, I collaborated with development teams in India and Brazil.

2022

The team focused on adding more super navigation bar, Canada home page, and adding more number impact to the home page.

2021

The first launch of the new website for CLEAResult used the campaign to change how people use energy for homeowners, business, and the planet.

Sub Icons Page Dividers

Icons for the site