TV SPOT
Goal: Educate our audience on the benefits of natural gas: It’s clean, affordable, efficient, comfortable, and rebates are available. Whether they’re replacing electric equipment or shopping for a new home, we want them to think of natural gas as the smart choice. The 15 second spot had over 400,000 views.
ATMOS YOUTUBE VIDEO
Role: Art Director, Design and Sketching. I worked with animator, copy writer, and project manager on this project.
Client: ATMOS Mississippi
Social media campaign
Goal: To inform potential participants of Heating and Cooling items that are eligible for a rebate and to what extent – the savings are significant. The social media and digital campaign would drive customers to web pages with info on rebates and the ads are triggered by weather-related events.
Role: Art Director, Motion Design, and Senior Designer. I worked with the creative director, producer, and copywriter
Client: Mass Save
DIGITAL MEDIA CAMPAIGN
Goal: Incorporate active positivity into a Home Energy Assessment campaign to allow for simple interactions that spark joy, encourage engagement, and increase participation for Consumers Energy Customers.
Role: Concept, Design, Motion, and Image Selection. I worked with a copywriter and project manager on this project.
Client: Consumers Energy
MOTION GRAPHICS
Goal: I collaborated with a visual designer and a web developer to create a total of 13 different animations for the World Quant Website. The challenge involved accommodating both Windows and Mac video playback capabilities, utilizing transparent WebM file types for Windows and QuickTime formats for Mac.
Role: Motion Graphic Designer
Client: World Quant University
https://www.wqu.edu/